Practice Development, Sustainable Prospects

Sustainable Prospects – The Growth in Social Media

In this module I have been encouraged to grow my networks and social media following.

I have used regular posts to keep my followers interested and engaged. I have used promotions to boost my followers. The chart below shows the growth I have seen across all my social platforms.

 

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The biggest success has been my project Facebook page (see below). As at 10pm on 12th December 2017, the page had an astonishing 2,641 likes. I find that it is easy to analyse follower data on Facebook. Below you can see that 80% of the page followers are aged 13-17. I don’t know whether this is because Facebook is more widely used by that age group, or whether they relate most to the work I am doing. I guess time will tell.

 

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I have been working on networking with as many photography industry individuals as I can. The images below give a glimpse into who I have networked with over the course of this module. The biggest names appear in my Linked In network, where I have formed connections with 2 photographers that I admire – Roger Ballen and Julia Fullerton-Batten.

 

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As my practice develops, I will continue to network and develop my social media profiles even further. Hopefully, this will lead to good things for me and my work.

 

IMAGE SOURCES

Facebook. (2017). Facebook [online] Available at: https://www.facebook.com [Accessed 12 Dec. 2017].

Free Vectors, Logos, Icons and Photos Downloads. (2017). blank ⋆ Page 3 of 3 ⋆ Free Vectors, Logos, Icons and Photos Downloads. [online] Available at: http://freevector.co/tag/blank/page/3/ [Accessed 12 Dec. 2017].

Instagram.com. (2017). Jo Sutherst (@behind_the_mask_project) • Instagram photos and videos. [online] Available at: https://www.instagram.com/behind_the_mask_project/ [Accessed 12 Dec. 2017].

Linkedin.com. (2017). LinkedIn: Log In or Sign Up. [online] Available at: https://www.linkedin.com [Accessed 12 Dec. 2017].

Twitter.com. (2017). Sign up. [online] Available at: https://twitter.com [Accessed 12 Dec. 2017].

Practice Development, Sustainable Prospects

Sustainable Prospects – Shortlisted!

I am thrilled to share with you that I have been shortlisted in the portrait category of the Picfair Women Behind the Lens competition

My work was shortlisted from over 4000 entries from across the globe. The images will be exhibited at the Guardian News and Media Gallery from Monday 11th of December. The winners will be announced at an event on the 11th January 2018.

The news was announced on Friday 8th December 2017:-

 

How did I find out?

On Wednesday 6th December 2017, I received an email from Picfair’s Creative Director, Sally Hart, who organised the Women Behind the Lens competition. The message read:

“I’m delighted to let you know that your image ‘Pip’ has been shortlisted and will be exhibited at the Guardian News and Media Gallery from Monday 11th of December. Congratulations from all here at Picfair, and from our judging panel who were incredibly impressed by the quality of the work. 
We would ask that you please keep your shortlisting confidential until we have had a chance to make the announcement with our media partners. We expect this to happen either this Thursday or Friday (7th or 8th) and will let you know as soon as you’re able to share the news!
The category and overall winners will be announced at an event at the conclusion of the exhibition on January 11th. We’ll be contacting all shortlisted photographers prior to the announcement to let them know the results before they’re made public
Many thanks and huge congratulations again.”

The news was extremely exciting and quite difficult not to share with everyone, but I managed it somehow.

This was followed up by a further email on Friday 8th December 2017:

“Picfair’s Women Behind the Lens shortlist has just been announced online in the Guardian’s picture gallery (https://www.theguardian.com/artanddesign/gallery/2017/dec/08/picfairs-women-behind-the-lens-contest-in-pictures).
We’ve also written a blog post including all the entries on the Picfair site here (https://www.picfair.com/blog/post/wbtl-shortlist).
We’ll be sharing across all our social media channels today, including an email to our full mailing list around 12.30pm.
Your work was shortlisted from over 4000 entries from across the globe so you all should be incredibly proud of your work and we hope you’ll share it as far and wide as we intend to!
We expect the exhibition to be installed later today so we’ll try and get some images and share more information about that as soon as we’re able.”

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At this point, it became real and I was able to share with people what had happened. Even as I write this blog post a week later, I am still processing the enormity of the shortlisting. Seeing your work on the Guardian’s site is an absolute thrill. I feel extremely proud of the image Pip and I produced.
Following the announcement, social media was buzzing with posts:-

There was also an annoucement made on the university website on 11th December 2017.

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To further promote my success story, I contacted local newspapers and my local BBC Radio channel. As of yet I have had had no responses. Not a total surprise as my emails would have coincided with the big snowfall news stories!

I have also promoted a post on both Instagram and Facebook which have received an amazing number of likes –

  • Facebook – 1,300 + likes (as at 11am 14th December 2017)
  • Instagram – 3,656 like (as at 11am 14th December 2017)

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On 11th December 2017 the shortlisted images went on display in the Guardian News and Media Gallery in London. The work will be there until 11th January 2018.

Exhibition Launch

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I am so pleased to see that my image has been printed sympathetically. I was slightly concerned that this intimate portrait would be printed too big and it would lose some of its impact. However, it is one of the smaller images in the exhibit and draws the viewer in because of that.

I am so existed for the announcement of the category and overall winners at an event on 11th January 2018. I will be there to see the exhibition and hear the results – wish me luck!

 

IMAGES SOURCES

Facebook. (2017). Facebook [online] Available at: https://www.facebook.com/ [Accessed 14 Dec. 2017].

Flexible.falmouth.ac.uk. (2017). Photography student shortlisted for Picfair’s Women Behind the Lens competition. [online] Available at: http://flexible.falmouth.ac.uk/about/news-and-events/view,photography-student-shortlisted-for-picfairs-women-behind-the-lens-competition_116.htm [Accessed 13 Dec. 2017].

Instagram.com. (2017). Jo Sutherst [online] Available at: https://www.instagram.com/behind_the_mask_project/ [Accessed 14 Dec. 2017].

Picfair.com. (2017). Women Behind the Lens exhibition launches at The Guardian – A collection of images from Picfair. [online] Available at: https://www.picfair.com/blog/post/women-behind-the-lens-launches-guardian-exhibition-gallery [Accessed 11 Dec. 2017].

the Guardian. (2017). Picfair’s Women Behind the Lens contest: in pictures. [online] Available at: https://www.theguardian.com/artanddesign/gallery/2017/dec/08/picfairs-women-behind-the-lens-contest-in-pictures [Accessed 8 Dec. 2017].

Twitter.com. (2017). Available at: https://twitter.com [Accessed 12 Dec. 2017].

 

 

Practice Development, Sustainable Prospects

Sustainable Prospects – Marketing Plan Update Week 8 – 10-12-17

Evaluation and Monitoring of Progress of Marketing Plan Issued 15th October 2017

Output Measures:

1 Post per day to Social Media Platforms

All posts were scheduled and posted via Buffer.com

 

Followers on Social Media Platforms

wk8-1

wk8-2

 

Number of engagements with posted content on Facebook

wk8-3

Coursework, Practice Development, Sustainable Prospects

Sustainable Prospects – Website Update

Website updated in response to course content. I have reduced the number of images on each portfolio page. I have also added an artist bio on the about me page.

Sample images of the updated website are below.

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Website address: www.josutherstphotography.co.uk

Practice Development, Sustainable Prospects

Sustainable Prospects – Marketing Plan Update Week 7 – 03-12-17

Evaluation and Monitoring of Progress of Marketing Plan Issued 15th October 2017

Output Measures:

1 Post per day to Social Media Platforms

All posts were scheduled and posted via Buffer.com

 

Followers on Social Media Platforms

week7-1

week7-2

 

Number of engagements with posted content on Facebook

week7-3

Practice Development, Sustainable Prospects

Sustainable Prospects – Photographic Product Review

In late October, I was asked by Saal Digital to take part in a photo book product test.  For transparency, the photobook was provided to my specification and design, but I am not being paid to promote the company. I was given a voucher to cover most of the cost of the book and I paid the balance of the book I ordered.

Firstly, I downloaded their Design Software and was able to quickly and easily choose options to suit my Equine Landscapes project. There is a diverse range of design options, quality of print mediums, and templates available to use. The design process took less than 30 minutes to complete. The screenshots of the design pages are below:

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© Jo Sutherst 2017 – Copying or redistributing these images is not permitted without express written permission.

 

To really test the quality that Saal could provide, the specification I chose to order was:

Photobook XT (extra thick) 19 x 19 Spreads: matte photo paper, 20 pages
Cover: leather sapphire black, cover padding: padded, without barcode

Delivery was fast.  It took just over a week from ordering to delivery. This is quite impressive considering it has come from Germany.

So my first impressions were good. The book was delivered well protected in the packaging. The leather cover is absolutely gorgeous. The extra cover padding gives it a luxurious and expensive feel. The texture of the leather enhanced the tactile feel of the cover. The print on the cover is sharp and of a very high quality.

The XL pages I chose are an incredible 1.08mm thick and printed on 600gsm paper. The thickness adds to the feeling of quality. The matte finish works perfectly with my images, the colour reproduction is excellent, and the printed images are bright. The images are beautifully detailed and clear.

The lay-flat binding feels very secure and is very neat. I chose not to have any images placed across the binding but having seen the quality Saal produced I would be very confident that this would offer high-quality images, adding flexibility in the design.

 

A video of the actual photo book is below.

 

Overall, I was blown away by the quality and service offered by Saal Digital. In comparison to other photo books I have previously ordered, the price and quality of Saal Digital products is exceptional. I will certainly be using Saal Digital for my next photo books and am also looking forward to purchasing some of the other products that they offer.

Find this photo book and other products for sale at saal-digital.co.uk

@SaalDigitaluk @saaldigital_uk #saaldigitaluk

 

 

My Online Reviews

FACEBOOK

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INSTAGRAM

 

TWITTER

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IMAGE SOURCES

Facebook.com. (2017). Log in or sign up to view. [online] Available at: https://www.facebook.com/josutherstphotography/ [Accessed 27 Nov. 2017].

Instagram.com. (2017). Jo Sutherst Photography (@jo_sutherst_photography) • Instagram photos and videos. [online] Available at: https://www.instagram.com/jo_sutherst_photography/ [Accessed 27 Nov. 2017].

Twitter.com. (2017). JO SUTHERST PHOTOS (@JoSutherst) on Twitter. [online] Available at: https://twitter.com/JoSutherst [Accessed 27 Nov. 2017].

Practice Development, Sustainable Prospects

Sustainable Prospects – Marketing Plan Update Week 6 – 26-11-17

Evaluation and Monitoring of Progress of Marketing Plan Issued 15th October 2017

Output Measures:

1 Post per day to Social Media Platforms

Completed

 

Followers on Social Media Platforms

wk 6 1

wk 6 2

 

Number of engagements with posted content on Facebook

wk 6 3

 

Other Targets for this Week
  • To successfully issue newsletter on 23/11/17
    • Completed
Coursework, Practice Development, Sustainable Prospects

Sustainable Prospects – Newsletter 2 – 23/11/17

My second newsletter was emailed to subscribers on 23/11/17.  The distribution list was 185 emails.

Screenshots of the newsletter are below:-

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Practice Development, Sustainable Prospects

Sustainable Prospects – Marketing Plan Update Week 5 – 19-11-17

Evaluation and Monitoring of Progress of Marketing Plan Issued 15th October 2017

Output Measures:

1 Post per day to Social Media Platforms

All posts were scheduled and posted via Buffer.com

 

Followers on Social Media Platforms

18-11-17 pic 1

18-11-17 pic 2

 

Number of engagements with posted content on Facebook

18-11-17 pic 3

 

Other Targets for this Week
  • Caption competition published
    • Published on 16-11-17
  • Updated portfolio
    • Updated portfolio ready to send to galleries and agencies
Practice Development, Sustainable Prospects

Sustainable Prospects – Calling Cards

Whilst at Paris Photo 2018, I took the opportunity to pick up a couple of cards produced for Denis Rouvre (see below). The cards provide contact details as well as Rouvre’s bio and some general information about the work on display. The cards are printed in matt on card 250x250mm. They are a way for visitors to take home a copy of the images. This approach would be useful for me to use in my contact with agencies and galleries.

Taking inspiration from Rouvre, I designed new handouts and business cards. My handout leaflet is below. One side has an image from my latest work and the other has contact details.

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My 2 new business cards are below. The square version is intended to support my approaches to galleries and agencies, whilst the rectangular one is a more general use card.